By Matt L.
For years the general formula of press releases has consisted of drafting press releases and helping those releases reach the right media publication or publications depending on the audience and client specifications. The publication - be it a trade publication, news service or even company newsletter - generally has followed the same general rules: the article is sent to the chosen media outlets, it's published and then as fast as it's read, it's become yesterday's news.
How You Can Stay Current Even in Today's 24 Hour News Cycle
But are there other ways to extend the life of your press releases and published articles? Social media is changing the life cycle of business press releases from being a "one-time" article to one that can "stay current" not just days but sometimes weeks and even months into the future.
Using social media and other digital formats there a multitude of ways to extend your press releases beyond the normal life cycle of an article. Increasingly, leading industry publications are publishing their articles not just in paper form but online as well. This leaves articles online that can be found on their websites for the public to read for months and even years after publication.
By dynamically linking your online articles to your own website, your company Linkedin page, your employee's Linkedin pages and even sending the link out in your client emails - you can extend the life of your industry press releases for months and even years after the publishing date. This maximizes the effective exposure of your "one-time" press release to grow with you and your company.
Now is the Time to Reach Out to Keep Your PR Current
After many years of helping companies maximize their press releases by targeting the best publications for their industry, I have found that following up and distributing the published article or articles via social media to be an effective and powerful tool to keep your company current and "in the news" everyday of week.
For more information on how Druce PRM can help your company maximize its press exposure using social media and other digital outlets please contact us at our contact page.
-Matt L.
Matthew L. is Owner and Principal at Druce PRM. He specializes in PR and Marketing for business-to-business organizations covering a multitude of different industries. He lives in Brooklyn, NY.